After the first visual, visionary match between Milan – the capital of international fashion – and the Blue Island – a natural monument of style, splendor and beauty -, the provocative campaign conceived by Officina Mirabilis brings Caprisius to Rome.
Rome is Caprisius. The Mediterranean sea fills Piazza Venezia, the Faraglioni of Capri stand out in front of the “Altare della Patria”!
The campaign will continue with Napoli – Napoli is Caprisius –
Napoli has been chosen for the launch of the new Amaro di Capri, the Mediterranean revolution of the classic amaro, a liqueur produced exclusively with botanicals harvested in the island, with a light amber color, with floral scents, hints of Zagara, lemons, figs and sea salt.
And after Napoli, who knows where Caprisius will take those who want to enjoy the authentic taste of the island that has always inspired free spirits from all over the world.
Are you ready to dive nearby the Faraglioni?
Unleash the spirit of Capri wherever you are!
Wherever you are, drinking Caprisius will make you feel like you are in Capri. The idea developed by Officina Mirabilis aims to make the name ‘Caprisius‘ an adjective that conveys a vision of the world, a taste for life: the way of being of those who have the sea inside …I am Caprisius. I feel Caprisius!
Finally, the campaign also intends to convey an unsurprising message of meeting between cultures which are different but which have respect for each other identities. It is a message in which those who have a sincere desire to explore the world, to discover flavors, beauties, and unexpected wonders can recognize themselves.
About Caprisius. www.caprisius.com
That of Caprisius is a fascinating story, born from the desire to tell the island of Capri through a sensory journey that starts from the sea that surrounds it and that crosses all the beauties contained in this wonderful island.
Caprisius Gin is a premium Italian gin, clear and transparent. The opening of its precious bottles will release all the characteristic scents of Capri with sensational references to the spontaneous herbs of the island and the scent of the Mediterranean sea. Maximum expression of flavor, taste, delicacy and softness, the spirit of Capri is identified in it. Born from the voice of the sea, it features juniper, lemon, marjoram, thyme and sea salt.
All the botanicals of Caprisius are collected in Capri and then distilled separately, and finally they are inebriated by the sea breeze that makes this gin unique in its kind.
The distillation takes place in small batches using only the best botanicals. Caprisius Gin has an alcohol content of 43% vol and the alcohol used is Italian wheat. It is available in the standard edition that recalls the colors of the Grotta Azzurra (Blue Grotto) and in the exclusive special edition, in a jewel bottle with the shape of the iconic “Faraglione di Mezzo”(the second rock separated from the first block by a stretch of sea) .
Caprisius has recently launched a new product, the Amaro di Capri: a Mediterranean variant of the classic amaro, produced exclusively with botanicals of the blue island, with a light amber color, with floral scents, hints of orange blossom, lemons, figs and sea salt.
The label preserves the ancient map of the island of Capri, surrounded by mermaids, tritons and sea monsters that evoke the seafaring legends narrated over time by Capri fishermen.
Remaining faithful to the Italian roots, the Caprisius products are handcrafted, with passion and love.
Follow on Instagram, Facebook: @caprisius_official
About Officina Mirabilis www.officinamirabilis.com
Officina Mirabilis is an ethical advertising communication agency born on the slopes of Vesuvius and active throughout Italy in the visual, video, social and web fields.
From the experience gained in complex sectors, through a sophisticated and visionary creative style, the agency has distinguished itself in the most refined pop fields such as ecoluxury, glocal tourism, premium spirit, wines and products from sustainable regimes.
Over the years it has positioned itself among the emerging Italian agencies in the ethical field (health, safety, sustainability); it also deals with communication for internationalization, social marketing for higher education, content management for both corporate and artistic-cultural projects. Officina Mirabilis is among the rare agencies in Campania that also deal with sound design.
Poised between conceptual solidity and creative enthusiasm, Officina Mirabilis is engaged in socio-cultural, artistic, ecological projects and boasts international partnerships.
Follow on Instagram, Facebook, LinkedIn: @officinamirabilis
watch the video Rome is Caprisius